As the Barcelona presidential race heats up ahead of the March 15, 2026 elections, candidate Victor Font has placed Lionel Messi at the very center of his campaign.
In a strategic move to win over the Socio vote, Font revealed that he has been in direct contact with the Argentine legend to orchestrate a historic return to the Spotify Camp Nou.
The Three-Dimensional Plan
Font’s proposal, which he claims has been in development for four years alongside figures like Xavi Hernández, is built on three key pillars:
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Institutional: Messi would be offered the role of Honorary President, a title previously held by Johan Cruyff, to ensure his eternal bond with the club.
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Commercial: Inspired by legendary athlete-brand partnerships like Jordan x Nike, Font plans a long-term “Messi-Barça” brand strategy. This would leverage Messi’s minority stake in Inter Miami CF to boost Barcelona’s presence in the North American market.
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Sporting: Most importantly for fans, Font guarantees Messi a “Last Dance.” Whether playing official minutes or a grand farewell match, the goal is to let Messi retire on the pitch in front of a packed stadium.
The Election Context
Font is positioning himself as the only candidate capable of “repairing the bridge” with Messi, a relationship he claims was permanently damaged under current president Joan Laporta.
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The Rivals: Font faces off against Joan Laporta, Xavi Vilajoana, and Marc Ciria.
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The Messi Stance: While Messi recently extended his contract with Inter Miami through December 2028, Font argues that the “sentimental and institutional” return doesn’t have to wait for the end of that deal.
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A “Jabs” at Laporta: Font accused the current administration of using Messi’s image as a political tool and promised that his first act as president on March 16 would be a personal phone call to the No. 10.